2024 was a year of contrasts for Practical Insight. Our company grew in meaningful ways, while our home city of Asheville faced the devastation of Hurricane Helene.
In the aftermath of Helene, we were humbled by the outpouring of support from the B Corp community and grateful to clients who gave us space to show up for our families and neighbors.
For most of 2024, we were focused on supporting the leadership teams of mission-driven companies and cementing our values into measurable practices. We became a certified B Corp, submitting for certification within days of becoming eligible and earning an overall B Impact Score of 104.1. We also offset our full carbon footprint, formalizing our commitment to people and planet.
We’re also proud of how we put our dollars where our values are. 45% of our spending went to local, diverse-owned, and B Corp businesses, up from 25% in 2023. We gave 1.7% of revenue to nonprofits and volunteered 302 hours with organizations whose missions align with ours.
You can learn more about our impact in 2024 and our goals for 2025 in our latest Annual Impact Report. We believe our stakeholders deserve to know not just what we say we value, but what we’re doing to live those values.