About Us
Launched in 2023, Practical Insight works remotely with leadership teams across the US and in-person with companies based in Asheville, NC. We add capacity, perspective, and support to companies who are growing, experiencing change, or find themselves stuck.
Our Mission
We guide mission-driven companies to find their unique path to functionality and profitability so they can achieve their world-changing vision without burning out their team.
Why Practical Insight?
Practical
INSIGHT
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Grounded in the actual doing or use of something; not theory or ideas
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Likely to succeed in real circumstances; feasible
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Power of seeing into a situation beyond the surface
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Ability to perceive the inner nature of things
Actionable ideas based on a keen discernment of the underlying situation is how teams get unstuck, goals are achieved, and burnout is avoided.
The Team
Our team brings experience across back office operations including human resources, marketing, and technology. We are particularly skilled in helping you adopt an operating system so it works for your size, culture, and needs.
Adrianne Gordon
Founder & Lead Strategist
Veronika Gunter
Consultant
CORE VALUES
Stewardship
The careful and responsible management of something entrusted in one’s care. We honor the trust placed in us and use it wisely for the benefit of all.
Adaptiveness
Acknowledging change and making adjustments that leverage both new information and prior experience. We model and encourage testing, learning, and trying again to find solutions.
Connection
We build and sustain relationships, investing time and energy into creating community with others that leaves all involved feeling seen, heard, and appreciated.
Clarity
We explore our own intentions and convey them with transparency. We ask questions and offer reflections to help others identify and communicate intentions, purpose, needs, and goals.
Commitment
We see things through, honoring our promises, and take ownership when we fall short. We respect our own time and energy, and convey our boundaries and limits.