Our 2025 Impact Report: Growing Roots Close to Home

Our 2025 Impact Report: Growing Roots Close to Home

2025 marked Practical Insight’s third year in business, a milestone that moves us from start-up to growing company. That growth and stability stood in contrast to what was happening around us, as Asheville continued its long recovery from Hurricane Helene. The...
Our 2024 Impact Report: A Year of Growth and Grace

Our 2024 Impact Report: A Year of Growth and Grace

2024 was a year of contrasts for Practical Insight. Our company grew in meaningful ways, while our home city of Asheville faced the devastation of Hurricane Helene. In the aftermath of Helene, we were humbled by the outpouring of support from the B Corp community and...
On a Mission to Work With a Mission? Align Value & Values

On a Mission to Work With a Mission? Align Value & Values

One of the greatest perks of being a founder is the freedom to design a business from the ground up so that it reflects your purpose and personal values. Purpose and values come into play for decisions – big and small – every single day. The most important...
Practical Insight is now a Certified B Corp

Practical Insight is now a Certified B Corp

Pop the champagne, light the fireworks, it’s time to celebrate–Practical Insight is officially a certified B Corp! While Practical Insight has only existed for 16 months, I have come to know and appreciate the power of B Corp certification and the support of the B...
Unleash the Power of B Corp Certification

Unleash the Power of B Corp Certification

UPDATE:  We are now a certified B Corp! Read the announcement here.  Wait, did Practical Insight get its B Corp certification? Did I miss the announcement? No, not yet. But we’re getting close!  While Practical Insight only became eligible for B Corp certification in...
2023 Annual Report

2023 Annual Report

Practical Insight exists to help mission-driven companies find clarity, cohesion, and traction toward their vision. In our work, tracking progress is a form of accountability. As an advocate for this approach and someone committed to leveraging business as a force for...