About Veronika
Hi. I’m Veronika, an experienced COO, Integrator, Founder, Manager, and Consultant specializing in management and communication. Empathy, collaboration, authenticity, and autonomy are my values. I am curious about impact, context, and people. Working to harmoniously orchestrate success is my happy place.
My 20+ years of professional experience has centered on identifying and resolving issues. By listening, observing, and asking questions, I am able to understand. I enjoy supporting people in their accountable roles and seek to consistently enhance individual and team performance and improve communication and transparency. Aligning and refining tactics with strategy, in my experience, can deliver desired outcomes. I have a knack for complementing CEOs/EDs and excel in both narrow and broad second-in-command roles.
My experiences include success in the renewables, marketing, politics, publishing, nonprofit, and professional services industries. Directing human resources, process improvement, business development, and grassroot campaigns have been some of my responsibilities. I’ve also led organizations through startup, merger, and wind down phases.
Since 2016, I’ve primarily served mission-driven organizations. The certified Benefit Corporation® movement is working to deliver positive social and environmental impact, which inspires me to volunteer as a leader with B Local Asheville and the BLD Southeast conference planning committee. I worked as the B Keeper for a B Corp and belong to the B Corp + EOS Network.
This serial co-founder, board member, and hands-on volunteer for nonprofits, from radio stations to mutual aid organizations, just earned her 20-year service pin from the National Ski Patrol in 2024. (Time flies!) I love spending time with old friends, new friends, and family, laughing, evolving my opinions, and being outdoors.

Community Highlights
Consultant: Strategy & Implementation, River Front Development Group,
Black Cultural Heritage Trail (2017-2023)
Consultant: Communication Strategy & Implementation, Campaign for Buncombe’s Future,
Successful $70M Bond Referendum (2022)
Experience
Leadership
Director of Business Integration, JB Media Group, JB Media Institute, & RomanticAsheville.com
COO and Co-Founder, Headwaters Solar
HR Administrator, The Van Winkle Law Firm
Client Relationship Manager, CAKE Websites and More, LLC
Regional Program Advisor, National Ski Patrol
Co-Founder and Board Secretary, The Cellphone Project
Integrator Experience
JB Media Group
JB Media Institute
RomanticAsheville.com
Education
Certificate in Nonprofit Management
Duke University
MA Technical and Professional Communication
East Carolina University
BA Mass Communication
UNC-Asheville